{"id":58,"date":"2016-12-10T13:37:39","date_gmt":"2016-12-10T05:37:39","guid":{"rendered":"http:\/\/www.bysounds.com\/?p=58"},"modified":"2016-12-11T03:47:13","modified_gmt":"2016-12-10T19:47:13","slug":"d2f-as-marketing-model-not-only-for-musical-industry","status":"publish","type":"post","link":"https:\/\/bysounds.com\/index.php\/2016\/12\/10\/d2f-as-marketing-model-not-only-for-musical-industry\/","title":{"rendered":"\u76f4\u8fbe\u7c89\u4e1d\uff08D2F\uff09\uff0c\u4e0d\u53ea\u662f\u97f3\u4e50\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0"},"content":{"rendered":"<p style=\"text-align: center;\">\u9898\u56fe\u6765\u81eaMr.BuzzFactor<\/p>\n<p>\u3000\u3000\u548c\u53bb\u5e74\u4ee5\u6765\u5927\u70ed\u7684IP\u3001\u5185\u5bb9\u521b\u4e1a\u4e0d\u540c\uff0c\u97f3\u4e50\u9886\u57df\u7684\u521b\u4f5c\u8005\u4ecd\u7136\u548c\u6574\u4e2a\u884c\u4e1a\u7684\u672a\u660e\u6001\u52bf\u4e00\u6837\uff0c\u5bfb\u627e\u65b0\u7684\u6536\u5165\u63a8\u52a8\u529b\u3002\u5728\u5168\u7403\u6700\u5927\u7684\u6d41\u5a92\u4f53\u97f3\u4e50\u5e73\u53f0Spotify\uff0c\u6709400\u4e07\u9996\u6b4c\u66f2\u4ece\u672a\u88ab\u70b9\u51fb\u8fc7<em>\uff08\u6ce81\uff09<\/em>\uff1b\u5728\u4e2d\u56fd\u97f3\u4e50\u5e02\u573a\uff0c3000\u4ebf\u6536\u5165\u4e2d\u5c5e\u4e8e\u521b\u4f5c\u8005\u7684\u4e0d\u523010%<em>\uff08\u6ce82\uff09<\/em>\u3002<\/p>\n<p>\u8fd9\u4e24\u7ec4\u6570\u636e\u7ed3\u5408\u4ee5\u4e0b\u63cf\u8ff0\u4f1a\u66f4\u6709\u8da3\uff1a<\/p>\n<blockquote><p>\u3000\u3000\u201c\u53ea\u8981\u6211\u4ed8\u6b3e\uff0c\u5c31\u4f1a\u9a6c\u4e0a\u5f97\u5230\u6211\u559c\u6b22\u7684\u97f3\u4e50\uff0c\u800c\u97f3\u4e50\u4eba\u4e5f\u4f1a\u7531\u6bcf\u7b14\u8d2d\u4e70\u91cc\u5f97\u5230\u652f\u6301\u201d<br \/>\n\u4e00\u4e2aBandcamp\u7684\u5fe0\u5b9e\u7528\u6237\u8fd9\u6837\u63cf\u8ff0\u81ea\u5df1\u7684\u4f53\u9a8c\u3002<\/p><\/blockquote>\n<p>Bandcamp\u5c31\u662f\u6211\u4eec\u8981\u4ecb\u7ecd\u7684\u76f4\u8fbe\u7c89\u4e1d\u5546\u4e1a\u6a21\u5f0f\u7684\u4ee3\u8868\u4e4b\u4e00\u3002\u7b14\u8005\u540c\u6837\u662f\u5176\u7c89\u4e1d\u548c\u91cd\u5ea6\u7528\u6237\u3002<\/p>\n<p>\u6211\u4f1a\u7531Bandcamp\u7684\u6bcf\u7b14\u552e\u51fa\u4e2d\u5f97\u523085%\u7684\u6536\u76ca\uff0c\u8fd9\u8db3\u591f\u652f\u4ed8\u6211\u4f7f\u7528\u5176\u4e13\u4e1a\u7248\u6708\u8d39\uff0c\u6216\u8005\u5728\u5176\u4ed6\u82f1\u6587\u793e\u4ea4\u4ea7\u54c1\u4e0a\u53d1\u5e03\u5e7f\u544a\uff0c\u63a8\u5e7f\u6211\u4ee3\u7406\u7684\u4e2d\u56fd\u97f3\u4e50\u4eba\u3002\u800c\u901a\u8fc7\u82f9\u679c\u7684Itunes\u5546\u5e97\uff0c\u6211\u53ea\u80fd\u62ff\u5230\u6bcf\u7b14\u6536\u5165\u768425%\u6216\u66f4\u5c11<em>\uff08\u6ce83\uff09<\/em>\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u8fd9\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u9009\u62e9\u3002<\/p>\n<p>\u800cD2F\u6b63\u662f\u57fa\u4e8e\u8fd9\u79cd\u9009\u62e9\u4ea7\u751f\u7684\u5546\u4e1a\u6a21\u5f0f\u3002<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><strong>\u4f55\u8c13D2F<\/strong><\/p>\n<blockquote><p>Direct to Fan\u662f\u4e00\u79cd\u5f00\u59cb\u4e8e\u97f3\u4e50\u9886\u57df\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u88ab\u5382\u724c\u3001\u97f3\u4e50\u4eba\u3001\u4ece\u4e1a\u673a\u6784\u4f7f\u7528\uff0c\u4e3b\u8981\u5f62\u6001\u662f\u6301\u7eed\u7ecf\u8425\u548c\u7c89\u4e1d\u7684\u793e\u7fa4\u5316\u5173\u7cfb\uff0c\u5e76\u5c06\u8fd9\u79cd\u5173\u7cfb\u7528\u4e8e\u63d0\u5347\u5ba3\u4f20\u548c\u9500\u552e\u3002<\/p><\/blockquote>\n<p>\u4f60\u53ef\u80fd\u5df2\u7ecf\u60f3\u5230\u4e86Kevin Kelly\u7684\u201c1000\u4e2a\u7c89\u4e1d\u201d\u7406\u8bba\u3002<\/p>\n<p>\u81f3\u5c11\u5728\u5f00\u59cb\u9636\u6bb5\uff0cD2F\u662f\u76f8\u5bf9\u4e8e\u4e3b\u6d41\u5531\u7247\u516c\u53f8\u7684\u4f20\u64ad\u548c\u9500\u552e\u4f53\u7cfb\u800c\u8a00\u3002\u73b0\u5728\uff0c\u8fd9\u79cd\u6a21\u5f0f\u5df2\u7ecf\u6269\u5c55\u5230\u4e86\u5176\u4ed6\u6587\u521b\u9886\u57df\uff0c\u5e76\u4e14\u56e0\u4e3a\u7d27\u6263B2C\u7684\u5173\u7cfb\u4ee5\u53ca\u548c\u4e92\u8054\u7f51\u7279\u70b9\u7684\u5951\u5408\uff0c\u9010\u6e10\u8d8b\u5411\u4e8e\u5728\u89c2\u5ff5\u5c42\u9762\u5411\u66f4\u5e7f\u9886\u57df\u7684\u8513\u5ef6\uff0c\u8fd9\u4e5f\u662fD2F\u88ab\u5b9a\u4e49\u4e3a\u5546\u4e1a\u6a21\u5f0f\u7684\u539f\u56e0\u4e4b\u4e00\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u6267\u884c\u5c42\u9762\uff0cD2F\u4f1a\u548c\u53e6\u4e00\u4e2a\u5546\u4e1a\u6a21\u5f0f\u6709\u7d27\u5bc6\u5173\u8054\uff1aC2B\uff0c\u53cd\u5411\u5b9a\u5236\u3002\u8fd9\u79cd\u7ed3\u5408\u5e76\u975e\u57fa\u4e8e\u6982\u5ff5\u6216\u7406\u8bba\uff0c\u800c\u662f\u548c\u88ab\u7f51\u7edc\u6539\u9020\u7684\u4eba\u7fa4\u7684\u9700\u6c42\u76f8\u5173\u8054\uff0c\u6216\u8005\uff0c\u548c\u7f51\u7edc\u5bf9\u73b0\u5b9e\u751f\u6d3b\u7684\u6df1\u5ea6\u5165\u4fb5\u5173\u8054\u3002<\/p>\n<p>\u5728\u4f20\u7edf\u5531\u7247\u5de5\u4e1a\u4f53\u7cfb\u4e0b\u7684\u88ab\u52a8\u542c\u4f17\u5df2\u7ecf\u6210\u4e3a\u8fc7\u53bb\u5f0f\u3002<\/p>\n<p><a href=\"http:\/\/www.bysounds.com\/wp-content\/uploads\/2016\/12\/picture-about-d2f.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-60 size-large aligncenter\" src=\"http:\/\/www.bysounds.com\/wp-content\/uploads\/2016\/12\/picture-about-d2f-1024x683.jpg\" alt=\"picture-about-d2f\" width=\"634\" height=\"423\" srcset=\"https:\/\/bysounds.com\/wp-content\/uploads\/2016\/12\/picture-about-d2f-1024x683.jpg 1024w, https:\/\/bysounds.com\/wp-content\/uploads\/2016\/12\/picture-about-d2f-300x200.jpg 300w, https:\/\/bysounds.com\/wp-content\/uploads\/2016\/12\/picture-about-d2f-768x512.jpg 768w, https:\/\/bysounds.com\/wp-content\/uploads\/2016\/12\/picture-about-d2f.jpg 1200w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/a><\/p>\n<blockquote><p>\u5728D2F\u8425\u9020\u7684\u793e\u7fa4\u5173\u7cfb\u4e2d\uff0c\u7c89\u4e1d\u80fd\u591f\u5f97\u5230\u7684\u5305\u62ec\uff1a<\/p>\n<p>1\u3001\u91cd\u8981\u7684\u52a8\u6001\u4fe1\u606f\uff1b<br \/>\n2\u3001\u611f\u5174\u8da3\u7684\u5185\u5bb9\u548c\u4f53\u9a8c\uff1b<br \/>\n3\u3001\u57fa\u4e8e\u8425\u9500\u76ee\u7684\u7684\u7279\u6743\u6216\u7b49\u7ea7\uff1b<br \/>\n4\u3001\u76f4\u63a5\u8d2d\u4e70\u4e3b\u8981\u662f\u5b9a\u5236\u800c\u4e14\u9650\u91cf\u7684\u5531\u7247\u3001\u5468\u8fb9\u3001\u7968\u52a1\u7b49\u5546\u54c1\u3002<\/p><\/blockquote>\n<p>\u4e4b\u6240\u4ee5D2F\u548c\u201c1000\u4e2a\u7c89\u4e1d\u201d\u7406\u8bba\u662f\u5f02\u66f2\u540c\u5de5\uff0c\u662f\u56e0\u4e3a\u524d\u8005\u5e76\u975e\u5feb\u901f\u589e\u7c89\u6216\u63d0\u5347\u6536\u76ca\u7684\u7075\u4e39\u5999\u836f\uff0c\u800c\u662f\u81f4\u529b\u4e8e\u57f9\u517b\u6838\u5fc3\u652f\u6301\u8005\u7684\u903b\u8f91\u4e3b\u7ebf\u3002\u97f3\u4e50\u4eba\u4f5c\u4e3aD2F\u7684\u4f7f\u7528\u8005\u66f4\u50cf\u662f\u5bfc\u6f14\u6216\u8005\u4f01\u4e1a\u4e3b\uff0c\u5728\u957f\u671f\u7684\u793e\u7fa4\u5173\u7cfb\u57f9\u80b2\u8fc7\u7a0b\u4e2d\uff0c\u9700\u8981\u5177\u5907\u6c9f\u901a\u548c\u83b7\u53d6\u53cd\u9988\u7684\u80fd\u529b\uff0c\u524d\u8005\u662f\u5173\u7cfb\u7ef4\u62a4\uff0c\u540e\u8005\u5219\u662f\u4e3a\u4e86\u6539\u8fdb\u5e76\u6ee1\u8db3\u9700\u6c42\u3002\u8fd9\u79cd\u7ef4\u62a4\u548c\u8c03\u6574\u5219\u4f1a\u8f6c\u5316\u4e3a\u7c89\u4e1d\u81ea\u4e3b\u4f20\u64ad\u7684\u52a8\u529b\u3002\u8fd9\u671f\u95f4\uff0c\u6839\u636e\u7c89\u4e1d\u9700\u6c42\u7684\u7075\u6d3b\u5b9a\u4ef7\u548c\u5dee\u5f02\u5316\u4ea7\u54c1\u3001\u670d\u52a1\u63d0\u4f9b\uff0c\u5c06\u4e3a\u97f3\u4e50\u4eba\u63d0\u4f9b\u6536\u76ca\u3002<\/p>\n<p>\u57fa\u4e8e\u8fd9\u4e00\u7406\u8bba\uff0cD2F\u521b\u4f01\u4e5f\u5728\u4e0d\u540c\u73af\u8282\u6709\u4fa7\u91cd\uff0cbandcamp\u5141\u8bb8\u81ea\u4e3b\u5b9a\u4ef7\u9500\u552e\u6570\u5b57\u97f3\u4e50\u548c\u5b9e\u4f53\u5546\u54c1\uff1bbandsintown\u53ef\u4ee5\u8ffd\u8e2a\u7c89\u4e1d\u5206\u5e03\u60c5\u51b5\uff1bmymusictaste\u63d0\u4f9b\u7c89\u4e1d\u81ea\u4e3b\u5b9a\u5236\u6f14\u51fa\u670d\u52a1\uff1bpledgemusic\u5219\u662f\u4ee5\u4f17\u7b79\u4e3a\u6838\u5fc3\u529f\u80fd\u63d0\u4f9b\u4e00\u5957\u7531\u53d1\u8d77\u5230\u7ef4\u62a4\u7684\u670d\u52a1\u3002<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><strong>D2F\u4ee3\u8868<\/strong><\/p>\n<p>\u3000\u3000\u5c3d\u7ba1\u65e9\u57281995\u5e74Direct To Fan\u8fd9\u4e2a\u8bcd\u7ec4\u5c31\u88ab\u7f51\u7edc\u4f7f\u7528<em>\uff08\u6ce84\uff09<\/em>\uff0c\u4e0d\u8fc7\u516c\u8ba4\u7684\u4ee3\u8868\u4ea7\u54c1\u662f2002\u5e74\u4e0a\u7ebf\u7684<strong>Nimbit<\/strong>\uff1b\u540e\u8005\u4e8e\u6210\u7acb\u5341\u5e74\u540e\u88ab\u6536\u8d2d\u3002\u73b0\u5728\u7684\u4ee3\u8868\u4ea7\u54c1\u5219\u662f\u5305\u62ec\u4e0a\u6587\u7684<strong>Bandcamp<\/strong>\uff0c\u4ee5\u53ca<strong>Songkick\u3001Topspin\u3001Pledgemusic\u3001Mymusictaste\u3001Bandsintown<\/strong>\u7b49\u7b49\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61 aligncenter\" src=\"http:\/\/www.bysounds.com\/wp-content\/uploads\/2016\/12\/direct-to-fan-on-crunchbase.jpg\" alt=\"direct-to-fan-on-crunchbase\" width=\"500\" height=\"500\" srcset=\"https:\/\/bysounds.com\/wp-content\/uploads\/2016\/12\/direct-to-fan-on-crunchbase.jpg 500w, https:\/\/bysounds.com\/wp-content\/uploads\/2016\/12\/direct-to-fan-on-crunchbase-150x150.jpg 150w, https:\/\/bysounds.com\/wp-content\/uploads\/2016\/12\/direct-to-fan-on-crunchbase-300x300.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" 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